Hi, I'm Peter Roolvink
Building Brand Love through Culture
Some of my work
What others say
Over the past two years, I have worked closely with Peter Roolvink, and I can wholeheartedly recommend his creativity and eye for detail. Peter has a unique way of thinking that consistently leads to innovative solutions and ideas. His meticulous attention to detail ensures that every project is executed flawlessly, making him a valuable asset to any team.
Trix Klerks - Brand Manager Jägermeister
Peter worked with us for a long time and has extensive experience in developing, managing, and executing brand plans, media strategies, campaigns, and activations. He is result-driven, analytically strong, and skilled at leading multidisciplinary teams, from internal project groups to external media, advertising, and PR agencies. I can wholeheartedly recommend him. It’s a pity he’s no longer with us. Highly recommend – the guy from Twente.
Reiner Steures - CEO Natwerk
In the development of the snack brand Krikkies, Peter demonstrated his ability to work flexibly, quickly, and effectively. He acted as the link between the advertising agency and the distributor, showing strong commitment and the ability to balance both the commercial and marketing perspectives. This allowed him to delegate tasks efficiently and accelerate the project’s progress. Peter proactively increased the pace and ensured momentum, even when challenges arose.
Matteo Lo Prete - CEO SureShot
Peter is a passionate professional who actively contributes his ideas to the organization. Within Kairos, he managed all aspects of artist handling for events such as Ploegendienst and TrailerFest. He did this in a way that not only relieved us as organizers but also made the artists feel truly at home.
Tijn Kapteijns - CEO Kairos

Hi! I'm Peter Roolvink
Turning culture into strategy: from nightlife and festivals to partnerships and retail, I help brands earn their place in culture.







