About

I’m Peter Roolvink, a culture-driven brand strategist and activation expert.

With more than a decade of experience at the intersection of nightlife, music, and lifestyle, I build meaningful connections between brands and communities.

My roots lie in the Dutch nightlife scene, where I learned that real brand love is earned in culture, not bought. Over the years, I’ve translated that insight into impactful partnerships, large-scale activations, and brand strategies that resonate with audiences and deliver measurable results.

​

I’ve led projects that range from high-energy festival experiences and award-nominated sponsorships to retail collaborations and cultural advocacy campaigns. Always with the same belief: brands grow stronger when they contribute authentically to culture and empower communities to thrive.

​

Today, I’m looking to bring this mindset to a new role where strategy, creativity, and cultural relevance come together in a lifestyle- or culture-driven organization that dares to push boundaries.