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Bokoesam x Jägermeister – Supporting Local Talent
Project type
Artist Partnership / Brand Collaboration
Scope
Brand Partnerships, Sponsorships, Cultural Strategy, Artist Collaboration
Date
December 2024 - Januari 2025
Role
Strategic & Activation Lead
Project info
Bokoesam x Jägermeister – A Cultural Partnership in Music
Strategic challenge
How can Jägermeister strengthen its presence in Dutch hiphop culture and show its support for artists and their communities?
Insight
Hip hop is more than music. It is a culture of collaboration, creativity and community. By aligning with an influential artist like Bokoesam, Jägermeister could build authentic relevance within this scene and connect with a younger, culturally engaged audience.
Approach
We developed a partnership with Bokoesam that combined brand storytelling with cultural impact. The collaboration celebrated his music and creative world, with Jägermeister providing a platform to amplify his work while staying true to the brand’s cultural DNA. My role was to shape the strategy and execution, ensuring the activation resonated both with the artist’s fans and the brand’s audience.
Impact
• Increased visibility for Jägermeister in Dutch hiphop culture
• Authentic engagement through an artist collaboration rooted in shared values
• Strengthened brand equity among Gen Z and millennial audiences
• Proof of Jägermeister’s commitment to supporting local talent and cultural movements
