Night Culture – From Nightlife to Cultural Heritage

Cultural Advocacy

Cultural Strategy, Stakeholder Management, Heritage Application, Community Engagement

2020 - 2021

Initiator & Strategic Lead

Press

Nachtcultuur – Recognition as Intangible Cultural Heritage

Strategic challenge
How can Dutch nightlife be positioned not just as entertainment, but as a cultural heritage worth protecting for future generations?

Insight
Nightlife plays a crucial role in shaping identity, community and creativity. Yet it is often undervalued by policymakers. By reframing nightlife as cultural heritage, we could elevate its importance and create recognition of its societal value.

Approach
I initiated and developed the project to apply for Dutch nightlife to be recognized as intangible cultural heritage. Working closely with nightlife organizations, cultural experts and policymakers, I built the narrative and strategic plan. The campaign highlighted nightlife’s role in creativity, inclusivity and urban identity, aiming to secure its position within national cultural heritage policy.

Impact
• Nightlife formally nominated as intangible cultural heritage in the Netherlands
• National debate sparked on the cultural and societal value of nightlife
• Strong support from communities, artists and cultural institutions
• Positioned nightlife as a vital part of Dutch culture, beyond economics or entertainment
• Proof of my ability to connect cultural advocacy with strategic brand and community building